Uncharted Franchise: Digital 360 Campaign

Sony and Naughty Dog asked us to develop and execute a triple-blockbuster digital campaign transforming the Uncharted franchise into a cultural phenomenon. Website re-design, multiple banner campaigns, digital content, social shareables and an extensive Pre-order program were created to accommodate the release of both UNCHARTED 4: A Thief's End, as well as UNCHARTED: The Nathan Drake Collection.

Our digital ad campaign echoed the messaging and creative from established media buys and TV spots for a cohesive campaign that resonated in consumer’s minds throughout both pre and post launch.

Aside from additional social shareables and even a custom GIF creator for fans to create and share their favorite Uncharted moments, we developed a captivating Pre-order campaign that enticed fans to visit the site every week and flip a virtual coin for instant prizes. Registered users were granted 5 flips per week and each flip counted as an entry into the grand prize sweepstakes, a trip around the world for two!