Middle Earth: Shadow of War - Social Campaign

Working closely with Warner Brothers Interactive, our team developed a social content campaign to support Pre-Launch and Launch efforts of their flagship fall title, Middle Earth: Shadow of War.

Some major accomplishments during this 6 week campaign included: installing a work-flow process that allowed us to present ideas in real time, gather feedback, and lock down approvals; Identifying a strategy to create consistent content themes for the weeks leading to release; adaptive ideation centered around content that could support other campaign initiatives; establishing a consistent cadence of high-quality content that kept our most passionate fans engaged and brimming with positive sentiment.

Motion Assets

Holiday Specific