Disney Store - Times Square

The Disney Store wanted to create video spots that were updatable, on brand, and drove awareness to convey the magical shopping experience guests discover inside the Disney Store.  My team and I created multiple video spots that were shared across a variety of digital channels and most specifically, the jumbo screen at Disney’s flagship store in Times Square, NY. Themes of the video spots included Disney Princesses, a general spot encompassing an array of Disney titles across all mediums of film and television, and finally, seven 15 second video vignettes focusing on the features of shopping on the Disney Mobile app.

Disney Princesses

General Spot

Mobile App Vignettes