Final Fantasy XV - Road Trip

Square Enix wanted to create an Amazon specific retail campaign that drives Pre-Orders and increases awareness to the Final Fantasy series. Road Trip was an epic destination of weekly content that lasted 3-weeks leading up to the release of Final Fantasy XV and gave user's a weekly quest and bonus quest to complete. At the completion of these weekly challenges, users were able to share their journey and a custom image was created based on their actions.

Our team successfully launched a fun and interactive experience that attracted old fans, converted new ones, and educated gamers on the Final Fantasy series while teasing the highly-anticipated release of Final Fantasy XV.