Prey 2017 - Digital Retail

Bethesda came to us to create an innovative engagement program to captivate the social zeitgeist and get shared throughout social media, boosting the hype for Prey. TranStar Awaits asked users psychological questions through Rorschach images to see if they are fit to join the crew of Talos I. At the end of the experience, a custom profile video and ID Badge is created from the test results and users can share these customized assets through their preferred social channels.

By creating a personal experience that resulted in a kick-ass Facebook avatar, the profile video enhanced the Prey brand and opened up the Prey franchise to an entirely new audience. The additional lure of participating in the program for a change to win custom consoles, a 4k home theater, and a grand prize trip to space camp pushed TranStar Awaits over the top!