StarFox Zero - Social

Nintendo and GameStop asked us to utilize Twitter and create a limited time social event to promote the release of StarFox Zero for the Wii U. With Power To The Pets, we took over GameStop's Twitter channel for a one-day event that gave pet owners the chance to submit a photo of their furry friend to join Team StarFox and win awesome prizes. A "war room" of sorts was set up and our team of designers created irresistible images of pets on the fly, dressing them up with space gear or piloting iconic Arwings to be shared on Twitter…because who doesn’t love pictures of adorable animals on the internet!

Users and fans were overwhelmed with cuteness and the responses were immensely positive. Though our social event lasted for only 4 hours, we continued to get submissions and requests long after the event was over.